Sandy delivers invaluable strategic thinking and insight to each of her listings resulting in well-crafted and inspired campaigns implemented by her experienced and talented team members.
- Each property benefits from their own carefully targeted, customized marketing campaign.
- Custom marketing and advertising campaigns involve a mix of digital and print media including full motion picture films for each property.
- Sandy and her team actively participates in public relations and events promoting her listings to an exclusive, local network of individuals.
CAIMEIJU MARKETING TO CHINA
Caimeiju provides boutique marketing solutions in real estate reaching the exploding luxury class in China. This rapidly growing group currently has 875,000 millionaires, each with an individual personal wealth of at least $1.5 million USD. Sandy’s listings on Caimeiju are translated into Chinese and reach this audience via multiple channels with China’s own versions of social media, search engines and video sharing.
SOTHEBY’S INTERNATIONAL REALTY’S GLOBAL EXPOSURE
With Sotheby’s International Realty, Sandy’s listings are marketed through a globally recognized brand with a website that is visited more often than any other luxury real estate network site, receiving 2x more traffic annually than the closest competitor.
Access to international buyers with 38% of all traffic to sothebysrealty.com from outside the U.S. Custom ad units integrated with editorial on NYT.com and the U.S., European and Asian WSJ.com platforms. Far-reaching global exposure with sothebyshomes.com in syndication with more than 800 websites.